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Early Bird Deadline: June 16, 2025
Award Night: August 2025 | New Delhi
Recognizing a brand that has successfully delivered a seamless and integrated customer experience across physical, digital, and human touchpoints.
Awarded to a brand that has demonstrated excellence in mapping, understanding, and optimizing the customer journey to enhance satisfaction and loyalty.
Honoring a brand’s systematic approach to gather, analyze, and act on customer feedback to drive continuous CX improvement.
Recognizing a brand’s ability to anticipate customer needs and resolve issues before they arise, leading to improved satisfaction and trust.
Recognizing organizations that have successfully implemented significant changes—be it in people, products, services, or technology—to enhance customer experience.
Recognizing a brand that has successfully embedded CX at the heart of its culture, decision-making, and organizational mindset.
Honoring brands that have leveraged customer data and analytics to derive actionable insights and improve CX at scale.
Celebrating a strategy that has measurably improved business metrics like revenue, NPS, churn, or customer lifetime value.
Awarded to a brand that demonstrated agility, empathy, and resilience in managing customer experience during a crisis—be it operational, reputational, or natural—ensuring continuity and trust.
Recognizing brands that managed large-scale CX transformation with strong leadership, stakeholder buy-in, and sustained impact.
Recognizing a brand that has crafted a seamless, informative, and engaging onboarding experience—whether digital or in-person—ensuring customer confidence, clarity, and early adoption.
Honoring a brand’s innovative application of AI to enhance personalization, predict customer behavior, and streamline service delivery.
Awarding a brand that has empowered customers through intuitive self-service platforms such as chatbots, knowledge bases, or IVRs.
Celebrating a brand that has delivered a superior CX through its mobile app or mobile-first web platform, ensuring ease, speed, and convenience.
Recognizing a brand that has leveraged customer data and behavior insights to deliver hyper-personalized and meaningful experiences.
Honoring a brand’s strategic use of marketing, sales, or service automation to enhance the efficiency and effectiveness of the customer experience.
Awarded to a brand that has truly unified its digital and physical CX touchpoints with real-time data syncing and continuity.
Honoring a brand’s effective use of social platforms to listen, engage, resolve, and build relationships with customers—turning social media into a core CX channel.
Honoring creative CX use on emerging platforms like conversational commerce, Alexa/Siri integrations, or WhatsApp for business.
Awarded to a brand that has empowered its customer-facing teams through training, tools, and culture to deliver superior customer service.
Recognizing a brand’s internal change management or employee engagement program that positively influenced customer experience outcomes.
Celebrating initiatives that have significantly improved employee engagement, satisfaction, and their ability to deliver exceptional customer experiences.
Recognizing internal collaboration between departments (marketing, tech, service, etc.) to elevate customer experience.
Celebrating the BFSI brand that has demonstrated industry-leading customer experience through innovation, service, and consistency.
Awarded to a retail brand that has delivered an exceptional end-to-end customer experience across discovery, purchase, and post-sale service.
Honoring a healthcare provider or brand that has created a patient-centric experience across all physical and digital touchpoints.
Recognizing a travel or hospitality brand that has delivered memorable and seamless customer journeys that drive loyalty and satisfaction.
Awarding an e-commerce brand that has excelled in providing frictionless navigation, efficient delivery, and personalized support, driving repeat business.
Recognizing a telecom brand that has demonstrated consistent excellence in service delivery, complaint resolution, and customer empowerment.
Honoring an EdTech company that has created intuitive, engaging, and learner-first experiences through digital platforms and support systems.
Celebrating a brand in the automotive sector that has reimagined customer experience through digital retailing, post-sales engagement, and service innovation.
Recognizing a real estate brand that has delivered trust, transparency, and satisfaction across the entire buyer/renter journey.
Honoring a content or streaming brand that has elevated user experience through interface design, personalized content, and platform reliability.
Awarding a logistics or delivery company that has provided real-time tracking, prompt resolution, and consistently positive customer interactions.
Celebrating an outstanding loyalty or rewards initiative that has driven customer retention and advocacy.
Honoring a brand’s effective strategies to reduce churn and boost customer lifetime value through innovation and personalization.
Awarded to a campaign that went beyond expectations to surprise and delight customers, enhancing emotional brand connection.
Recognizing efforts to build and nurture active customer communities or user groups that contribute to brand affinity.
Celebrating experiential marketing or activations that created memorable, immersive, customer-focused brand moments.
Recognizing a brand that has redefined its contact center into a hub of empathy, speed, and resolution—leveraging technology, training, and data to deliver exceptional customer service.
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